Creator Economy Juictionary
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Automated Clearing House (ACH)
An electronic network for financial transactions in the United States. ACH processes large volumes of credit and debit transactions in batches. ACH credit transfers include direct deposit, payroll and vendor payments.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
The measure, management and analysis of performance on marketing efforts in order to maximize their effectiveness. Creators use analytics to determine what material is converting, understand the buyer journey and optimize their content accordingly.
The specific type of end-user a creator targets and tries to provide value to with their content. The creator and audience depend on one another to fulfill their roles — creator as artist and audience as recipient.
All the works previously produced by a creator, musician or artist. These works generally produce ongoing revenue, like a royalty stream. Some companies will purchase backcatalgoues in exchange for the rights to the future royalties.
Writing, photography and other media that is self-published online. Creators with skills in writing and design use blogs to reach the billions of people on the Internet to share knowledge and attract an audience.
A phrase, typically instructive or directive, intended to induce a viewer, reader or listener to perform a specific act.
A group of people with shared characteristics unified by a common idea or problem to solve, who come together to act, create and share. Once creators discover their niche, they can identify the right communities for them and their content.
An individual responsible for the ideation and creation of content that connects a brand or entity to its prospective audience. Content creators regularly produce entertaining or educational material that caters to the interests and challenges of their target communities.
The process of turning a strategic vision into reality. Even the most well-crafted content strategy is doomed without a clear and transparent plan for setting it into action.
An individual who writes, develops, edits and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, social media posts and more.
The point at which a recipient of a marketing message performs a desired action, such as visiting a website or making a purchase.
The shift in the landscape of digital media that has resulted in a new form of celebrity: the content creator. Content creators publish the digital material that comprises the online world.
A word or phrase preceded by a hash sign (#), used on social media platforms to identify digital content on a specific topic.
An individual with the ability to influence potential buyers of a product or service by promoting or recommending items on social media.
Limited Liability Company (LLC):
A legally registered business entity which is limited by shares. Limited liability implies that all the shareholders are accountable for all debts which the company incurs.
The process of creators earning money from their online content from the support of their fans via subscriptions, paid online events, partnerships with branded content, and more.
Multi-Channel Network (MCN)
An organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization, sales and audience development, in exchange for a percentage of ad revenue from the channel.
An economy built around “creators with a purpose”--people who are powerfully motivated to start a brand, business, or community, usually on digital platforms, around a shared passion.
Peer-to-peer (P2P) payments
P2P payment services let you use a bank account or a credit or debit card to pay friends or family from your phone.
Websites and applications that enable users to create and share content or to participate in social networking. Creators use social media to distribute their content among various platforms, including Facebook, Instagram, Twitter, YouTube, etc.
Type of C-Corp that has only one shareholder, and offers pass-through tax treatment. Can generate tax savings for those with $75K+ in earnings but there is more complexity than organizing as a LLC or sole-proprietor
A business owned and run by one person in which there is no legal distinction between the owner and the business entity. It's easy to get up and running and important to separate personal from business expenses.
Something that “goes viral” is an image, video, or link that spreads rapidly through a population by being frequently shared with a number of individuals.