Introducing Creative Juice

For too long, creators have lacked the financing and support they need to build great businesses. We’re changing that with Creative Juice.

In the past year alone, TikTokers sparked a global feta shortage, Charli D’Amelio gave Dunkin’ Donuts a massive sales lift with her signature drink, and MrBeast’s viral burger brand became bigger than Shake Shack in a single day. The odd thing about all of this isn’t that influencers are a force to be reckoned with. It’s that traditional financial institutions still have no idea how to value and support creators, despite their impact. When creators turn to banks for a loan, the phrase “I’m a YouTuber” still elicits confusion and blank stares.

We’re changing that with Creative Juice: it finally pays to be creative ;)

“My bank didn’t get what I do,

which made it near impossible to get a bank loan.

WheezyWaiter, YouTuber, 1 million subscribers

Put simply, Creative Juice helps creators know and grow their value. 

Today, creators see an incomplete snapshot of their businesses with revenue coming in at different times and across multiple sources. Creators don’t need better bandaids to solve this problem. They need a better system, a system built for creators.

We want to make it easy for every creator to build a business. Creative Juice gives creators clarity, predictability, and control over their revenue.

“I want to be a better business.

I just don’t know where to start.

Poke, YouTuber, 4 million subscribers

More than ever, creators need support and financing to become great businesses. We're building Creative Juice now to accelerate growth of the creator economy and help creators become a core part of our global economy. And we're beyond excited to foster self-expression as we help more creators live better financial lives.

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