Funds
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Frequently Asked Questions
What are Juice Funds? How do they work?
Creative Juice is dedicated to growing the creator economy. One of the ways we're doing this is by supporting creators with Juice Funds. We advance funds to grow your business so you can live off of your passion, inspire your fans and build a community. As of April 2022, we’re excited to announce a $50M infusion to our Juice Funds program to further invest in creator businesses. This fund will be cutting checks of various sizes from ~$25,000-$500,000+ to qualifying creators that have a YouTube channel in addition to other platforms that they may create for.
In addition to funding, Creative Juice will also be providing programming around career growth, creator best practices and mental health.
How are you choosing which creators or channels to invest in?
We want to work with high-integrity people with a ton of passion for what they're creating. It's also important for them to articulate a clear vision for how our capital will help their business grow. We will also take other metrics into account, including a business's engagement, historical and estimated future revenues, views per video, cross-platform strategy, business tenure, clarity of business vision, and how they'll use funds to realize that vision, and team approach.
How do I apply?
Please sign-up and log-in to the Creative Juice website. From there, connect your creator platform and fill out the Creator Business Form so that a Creator Partnerships team member can get in touch!
Applicant
must-haves
:
1. Approach their business with integrity, be extremely passionate about what they create, and have a clear vision for their business
2. Have at least 6 months of upload history for their YouTube channel
3. Sign-up for the Creative Juice waitlist. If you are selected for further review, we will ask you to create a Creative Juice account and link it to YouTube. Connecting additional platforms (e.g., Patreon, Instagram, Shopify) helps but is not necessary
Applicant
nice-to-haves:
1. Earn at least $1,000 per month in AdSense revenue for the prior 2 months
2. Be based in the U.S.
With that said, note that our eligibility standards are fluid and we are open to funding creators across a variety of platforms. Applications will be reviewed case-by-case as we're most interested in finding talented, ambitious creators. Even if you don't fit the criteria listed above, we encourage you to apply.
Each application will be reviewed. We try to notify applicants selected for additional screening within 30 days of application. Applicants will be reviewed and considered on a rolling basis until all funds are distributed.
What's the fine print?
We are committed to supporting creators fairly and transparently. Our investment terms adopt a revenue-based structure that ensures you own and control your intellectual property, while building in economic protections for ourselves. This is not a joint venture — you retain full ownership of your business and channels, and all decisions around how you distribute your content. This is also not a debt obligation. Ultimately, our goal is to align incentives with you so that we grow as you grow.
Will there be more Juice Funds in the future?
Absolutely! We are currently funding creators who have YouTube and other core platforms as their main revenue streams. And this is just the beginning. We look forward to growing the creator community with more partnerships, tools, and Juice Funds in the future. Additionally, if you are interested in back catalog deals please reach out to investments@getjuice.com
Thanks for considering us as your partner!