Sima built a career focused on bringing better financial services to underserved segments of the economy. Most recently, Sima spent five years on the leadership team at Plaid, the open banking platform that powers more than 80% of fintech companies. As the Head of BD and Strategy, she scaled the company from 15 people and a 40 million valuation operating in the US to a global company with 500+ people. Prior to Plaid, Sima worked at American Express where she launched the Bluebird product with Walmart, drove Amex’s financial inclusion approach, and led strategy for new lending products. She also worked at the US Department of Treasury, where she oversaw the creation of the Consumer Financial Protection Bureau and managed White House/regulatory relationships. Sima is one of the few executives with start-up, growth company, and large corporate experience. She also brings a rare ability to triangulate between regulatory, private sector, and developer priorities given her unique background.