From ZERO connections
to ONE big opportunity
Sima Gandhi and Ezra Cooperstein co-founded Creative Juice in January 2021. Sima built her career focused on bringing better financial services to underserved groups. And Ezra spent his career deep in the world of user-generated content and creators.
While experts in their own fields, Sima and Ezra oddly had zero mutual connections when they met in 2020. Zero connections, exposed one big opportunity. With the massive potential to transform from content producer to entrepreneur, they agreed creators remain misunderstood by traditional financial institutions. It was finally time for the fintech and creator worlds to combine and grow the creator economy. Thus Creative Juice was born – helping creators realize they are businesses and providing the first-ever creator business banking solution.
Our founders
Sima Gandhi
CEO and Co-Founder
Sima built a career focused on bringing better financial services to underserved segments of the economy. Most recently, Sima spent five years on the leadership team at Plaid, the open banking platform that powers more than 80% of fintech companies. As the Head of BD and Strategy, she scaled the company from 15 people and a 40 million valuation operating in the US to a global company with 500+ people. Prior to Plaid, Sima worked at American Express where she launched the Bluebird product with Walmart, drove Amex’s financial inclusion approach, and led strategy for new lending products. She also worked at the US Department of Treasury, where she oversaw the creation of the Consumer Financial Protection Bureau and managed White House regulatory relationships. Sima holds a law degree and masters in tax law. She’s published on tax policy issues with the Brookings Institute and at the Center for American Progress. She taught tax as an adjunct professor at Georgetown University and to thousands of creator businesses. Sima can bring a unique perspective given her background in tax law, fintech and scaling creator businesses.
Ezra Cooperstein
Ezra is the co-founder of Creative Juice and President of Night, a management company for the world's best digital creators, including MrBeast, Moriah Elizabeth, Aphmau, Preston, Unspeakable, Karl Jacobs, ZHC. Through Night, he also operates Night Ventures and Night Labs, our incubation studio. Prior to Creative Juice and Night, Ezra served as the CEO of Maker Studios as well as the President of Fullscreen and Rooster Teeth. He was on the ground floor of Al Gore’s Current TV, did some of the first branded content with creators on YouTube at Initiative. Ezra has spent his career deep in the world of user generated content and more broadly the creator economy.
Backed by leading investors

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